Uber Eats has launched its sixth annual Cravings Report, showcasing information on meals and non-food supply developments, shocking buyer cravings, and notable habits over the previous yr. The report underscores how clients are utilizing the platform for all the things from indulgent meals to on a regular basis necessities, revealing insights into American eating and buying preferences.
It also needs to present restaurant and meals enterprise house owners what’s trending amongst customers proper now. Maybe there are developments right here which will trigger you to shift your small business’s focus, at the least briefly.
Trending Cravings: Over-the-High Customization and Distinctive Combos
Customization stays a dominant development, with requests starting from extra-large parts to unconventional pairings. Fashionable mixtures included scallops with boiled eggs, fajitas with French onion soup, and pepperoni pizza topped with anchovies. The yr additionally noticed indulgent orders that includes 20 instances the standard quantity of scallions, mountains of spicy mayo, and requests for optimum cheese.
The highest 10 supply requests mirrored simplicity and personalization, with “no onion,” “additional sauce,” and “spicy” topping the record.
Late-Evening Favorites and Faculty City Impression
French fries emerged as probably the most ordered late-night merchandise, notably from 12:00 to 4:00 a.m. Faculty cities dominated the midnight munchies scene, with Penn State, Indiana College, and Texas A&M College main the way in which in after-hours orders.
Thanksgiving and Election Evening Tendencies
The report highlighted spikes in exercise throughout main occasions. Thanksgiving noticed a 1,000% enhance in turkey orders, whereas Election Evening prompted a surge in alcohol deliveries, which rose 20% in comparison with the earlier week. Guacamole, kebabs, and glowing drinks have been widespread pairings for Individuals tuning in to observe outcomes.
Shifting Alcohol Preferences
Vodka overtook tequila because the most-ordered spirit on Uber Eats in 2024, with Tito’s Handmade Vodka claiming the highest spot. Beer and wine preferences included Corona Further, Michelob Extremely, and Josh Cellars Cabernet Sauvignon. In the meantime, margaritas remained a flexible pairing, ordered alongside sushi, pizza, and tacos.
Scorching Sauce and Bananas Dominate Grocery Orders
Scorching sauce continued its reign as the highest condiment in 2024, adopted by sweet-and-sour sauce and ranch dressing. Bananas topped the grocery record, sustaining their standing as probably the most regularly ordered merchandise throughout all seven days of the week.
Non-Meals Deliveries on the Rise
Non-food orders showcased Uber Eats’ increasing function in comfort buying. Emergency contraceptives, zits patches, and pet provides ranked among the many most-ordered non-food objects. Plan B Emergency Contraceptives climbed to the second hottest non-food merchandise, reflecting a rising development in on-demand well being necessities.
Pet house owners turned to the platform for chinchilla meals, parrot snacks, and extra, whereas flowers, notably pink roses, remained the best choice for sentimental deliveries.
Most Fashionable Objects and Combos
Probably the most regularly ordered objects on Uber Eats included burrito bowls, French fries, rooster nuggets, and cheeseburgers. Distinctive pairings highlighted within the report ranged from orange creamsicle and Tajín to fried fish sticks and inexperienced tea.
Meals-and-alcohol pairings showcased regional favorites, comparable to frozen margaritas with steak and beer with scorching canine.
Beneficiant Tipping Habits
The Cravings Report additionally recognized probably the most beneficiant tipping states, with Vermont, Montana, and New Hampshire main the record.
Listed below are some lists supplied by Uber Eats:
The ten hottest supply requests within the US:
- No onion
- No tomato
- Further sauce
- Spicy
- Nicely carried out
- No cheese
- Fries
- No greens
- No ice
- No mushrooms
Probably the most ordered objects:
- Burrito bowl
- French fries
- Rooster nuggets
- Rooster sandwich
- Waffle fries
- Cheeseburger
- Mac & cheese
- Boneless wings
- Pepperoni pizza
- Fried rice
Probably the most distinctive meals combos:
- Scallops + boiled eggs
- Fajitas + French onion soup
- Fried fish sticks + inexperienced tea
- Pepperoni pizza + anchovies
- Orange creamsicle + Tajin
Probably the most distinctive non-food combos:
- Oxbow Chinchilla Meals + Zupreem Pure Enjoyable Chook Meals for Parrots
- Grey Mesh Laundry Bag + Hydrocolloid Pimples Pimple Patch
- Nature’s Miracle® Superior Platinum Cat Scratch Deterrent Spray + Purina ONE® +Plus Wholesome Kitten Dry Cat Meals
- OPI Black Onyx Nail Lacquer + Outdated Spice Males’s Swagger 2-in-1 Shampoo and Conditioner
- Fujifilm Mini Prompt Movie + Oral-B Smooth Toothbrush
Probably the most regularly paired meals + alcohol:
- Frozen margarita + steak
- Margarita on the rocks + tacos
- Pinot Noir + bruschetta board
- Beer + scorching canine
- Daiquiri + catfish
The most well-liked alcohol orders:
- Tito’s Handmade Vodka
- Corona Further Mexican Lager Beer
- Michelob Extremely Superior Gentle Beer
- Josh Cellars Cabernet Sauvignon Crimson Wine
- Oyster Bay Marlborough Sauvignon Blanc White Wine
Picture: Envato