Once I consider Worry of God, the very first thing that involves thoughts is a white hoodie with an enormous print on the again that I purchased on the Pacsun web site precisely eight years in the past. It was from the Los Angeles label’s funds Necessities line, and between the worth of the garment and customs duties, the hoodie price me simply over $100. A small sum, actually, contemplating the standing of Jerry Lorenzo’s model within the reigning “hype tradition” of the mid-2010s.
In the present day, loads has modified: that hype-driven tradition has shifted, the creator of this text has swapped cities and some jobs, and above all, Worry of God and its place in world style have developed dramatically. That a lot is obvious the second I enter the constructing the model has chosen to current its newest assortment: a hovering deconsecrated church on the outskirts of Milan, so grand and peaceable that it seems like a movie set. Jerry Lorenzo is ready for me, wearing an extended grey coat over a hoodie and sweatpants that fall softly over his sneakers. He stays the absolute best mannequin for the model he created in 2013.
“The thought of the gathering is in continuity with what Worry of God has all the time been about: the steadiness between being snug and relaxed and being elegant and complicated,” the designer explains to me as he walks me via the gathering’s appears, which cling on three boards close to the house’s entrance. “I have been working introspectively, trying inward and deep. Clearly, residing in these occasions, surrounded by battle, makes you need to converse instantly. The deeper I delved into the theme of this assortment, the extra I spotted that dressing at the moment was not about self-promotion, however about self-preservation.”
